Organic Food

'Organic'... the word everyone wants to hear

Over 8 million Australian households now purchase organic grocery products in a year, driving the annualised market value to $1.1 billion. This boost in popularity surrounding organic food has led to an increase in the use of ‘organic’ as a means of food promotion by manufacturers. Whether you are in a supermarket or at your local café for brunch, this word can be seen broadcasted as a way of food naming and description. This rise in organic food popularity has lead to a social trend where people are becoming attracted to this word. They want to eat organic food and we see manufacturers taking full advantage of this in order to increase consumer popularity and sales. But what are you really getting when you buy them? Better taste? Fewer toxic chemicals? A cleaner environment? Is it really worth its hype? We will help sort it all out.